When Google’s Algorithm for search results change, panic sets in among the internet marketers and SEO experts. When sites drop from their first page position, the questions begin. Has back links the same power as before? How can I optimize my page so it returns to the same position etc, etc.
Something’s will never change with Google’s Algorithm; a webpage’s popularity has to be based on back links and the content on the site.
Let’s take back links for an example. It is still the only way Google can recognise if a website is popular. While the like button is becoming more widespread especially on blogs and web 2.0 sites. The good old “company website” (Google’s PPC main income earner) will continue to brand themselves throughout the net, using Social Media sites, but will always send everybody back to their main webpage.
Everybody has noticed that Google Places has disappeared from the first page of the search engine results. This could be due to Google’s own internal advertising of maps has succeeded and now everyone knows how to get local business information. Or be due to the ever Buy Google Reviews increasing use of mobile searches and the apps (Google owns android) that appear on mobile phones.
The latest news on Google Places is that Google has launched a 360-degree interior images project so customers can take a look inside businesses. So before everybody buys a new lens or buys the latest WSO local business 360 degree image course, just stop and think.
Here, we can use Google Places as great example. The more citations (not actually links) a company has throughout the net, and possibly the more local the links are, the higher up the company will be on Google Maps/Places. It is kind of the same with back links on the main site. Everybody knows that if you have links from sites that are in the same niche as your business, the more value the links are worth. Or are they? There is a opinion, that it does not matter where the links come from, but the page rank.
This line of thought can be used when trying to get your site higher on the search engines or in the first page list on Google Maps. In your quest for Google Places citations, on every possible site put exactly the same information. Name of your company, address, email, telephone number and of course a website link. It is worth noting that the actual link to your website being follow or no follow makes no difference.
The next important part of Google’s never changing Algorithm, appears to be the freshness or frequency of new content on your site. If you are running a blog, this is not too much of a problem, just continually write new posts. However, what if you have an orthodox site, and you have a shopping cart, you can sell new products or maybe you do not actually sell anything but promote your services change the descriptions. Testing new descriptions of products or services with Google’s website optimizer helps twofold. It shows Google directly you are changing your content, and by testing you find the best converting formula. Just a final word on Google Places, there is a little box where it says share, share and your content is updated!