The particular 8 Mistakes Sure to Doom Your Corporate Video Production


It’s been a new truly amazing quest. I’ve been inside the video and multimedia system production business since 1981 and in my 30+ years in the business, I’ve seen some absolutely incredible leaps in the industry. To set video in famous perspective, it seemed to be only 22 many years before I took the plunge directly into professional video of which Sony, Matsushita, Toshiba, and JVC introduced helical-scan recording, that is the method utilized since to report on video recording recorders. It was a little while until almost the entire following 22-year span to create these helical search within recorders into the particular home.

When I actually started in video production in 81, consumer video saving was in it is infancy. Most American homes did not have a VCR. ORIGIN FILMS KEYWORDS: was even so battling Betamax (what’s that?! ) intended for supremacy in the home video formatting wars. Tape (huh? ) was typically the staple of commercial and advertising video production and 2″ “Quad” machines (what?? ) were just what the “real” send out studios used for their finest quality editing and enhancing and studio function. Field cameras in a position of producing typically the best broadcast-quality photographs cost more compared to most houses at the time. (And now these have been surpassed in quality by this consumer camcorders. ) The CD-Rom got not yet are available on the landscape, and internet use was years away from. Compressed video in addition to streaming on word wide web sites were hardly the proverbial “figment” of someone’s thoughts. DVDs? HDTV? You’re kidding!

Yet inspite of the incredible technological advances over the decades, many things have remained constant. The necessity to capture and maintain audience interest, show a story, and even accomplish one’s aims were all essential to effectively connecting then, and continue to be so today.

And even as technological advances have brought affordable high-quality video plus multimedia in to the arms of the neophyte, the need to use them “correctly” has remained. Simply because you then have a color brush, that doesn’t make you Rembrandt!

Let’s take a take an appearance at some associated with the mistakes nevertheless made in place of work corporate video and multimedia programs:

The particular 8 Mistakes Guaranteed to DOOM Your Corporate Video or Multi-media Project:


This can be the first and primary rule of making any kind of marketing and sales communications program, yet this is amazing exactly how often it gets violated. This rule is certainly not unique to online video or multimedia programming. In most forms regarding audio and aesthetic communication, it is necessary to develop an exact definition of typically the target audience – and remember it.

Market research firms and departments devote vast amounts of dollars every year to find out who can receive a concept so that appropriate product placement, promoting and promotions can easily be done. And even it is money well spent.

Yet we often notice companies approaching their very own video and/or media projects with a “Ready, Fire, Aim” approach. They use some sort of shotgun every time a rifle is called intended for. They try in order to appeal to various audiences with the particular hope how the plan will serve several purposes. Remember, if you try to attract everybody, you interest nobody.

When the same standard program can be applied for different followers, it is advised that different variants or versions always be developed for all those different groups. It can a simple subject to re-edit or even re-narrate portions regarding a production. Yet , efficiency demands that is planned from the beginning regarding the project.

And so remember to program the project along with your audience within mind. Know just what their level involving expertise or experience is with the topic. This will prevent the problem of shooting too low (e. g. wasting their own time showing or telling them anything they know) or even too high (losing them because a person assume a level of expertise they will haven’t yet attained).


This goes hand in hand with the initial item. In improvement to knowing who you are talking to, an individual need to find out what you would like them in order to do or sense after the plan has been provided.

Whenever possible, the objective should be quantifiable. It is certainly easier to gauge results in the area to train. Seeing that any good coaching professional knows, pre- and post-training evaluation tests can know the results associated with a training program.

Similarly, intended for sales and marketing or sales and marketing communications, detailed testing plus statistics can be gathered about project awareness and thinking before and after the presentation regarding the overall plan package. But every single of those most likely aren’t the real desired results – the actual goal will be pumping up typically the sales figures.

As in training, it really is desirable to gauge the effectiveness the revenue or communications program has in gathering the stated objectives.

There is a new problem, however. Way of measuring of the certain impact of the particular video or multi-media program is challenging, since the production is usually typically not used in isolation. Rather it is normally part of an offer of other materials delivered in line with the movie or multimedia software.

Ideally, we would likely like to imitate large consumer firms, where extensive market research provides outlined analysis of certain advertising and promotional techniques. They may isolate the consequences of specific components of an overall brand marketing method, one example is. But this kind of requires a substantial traditional background and a really large sample size to help isolate variables and create causal relationships.

Even so, this really is more troublesome within the business-to-business modern world.

B to W companies rarely experience the historical information to statistically isolate the cause and even effect relationships regarding individual marketing parts. This is compounded as a new product or service or service introduction is often wherever we see the merger of these kinds of packages of online video, trade show booth, collateral and trade publication advertising. This particular renders historical side by side comparisons largely irrelevant.

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